Privacy Policy

Effective Date: 9 July 2025

Paramount Direct Ltd, trading as eSalestab ("we", "us", or "our"), is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our mobile application ("App") or access our services via web or API integrations.

If you do not agree with the terms of this privacy policy, please do not access the App.

1. Company Information

Business Name: Paramount Direct Ltd
Trading Name: eSalestab
Registered Address: Cheetwood House, Cheetwood Road, Manchester, M8 8AQ
Registered in: England and Wales
Company Registration Number: 07482131
Website: https://www.esalestab.co.uk
Email: tech@esalestab.co.uk
Phone: 07557 768059

2. Information We Collect

a. Personal Data

We may collect the following information from users:

Full Name
Email Address
Phone Number
Company Information
Login Credentials (encrypted)
IP Address
Device identifiers

b. Business and Transactional Data

Orders, inventory, stock levels, and supplier information
Customer records, invoice and payment history
Communications between your business and its customers
Location data if enabled by the user (for delivery or tracking purposes)

c. Usage Data

Access times and duration
App interactions (clicks, features used)
Logs and crash reports
Device and browser type

3. How We Use Your Information

We use your data to:

Provide and maintain our services
Facilitate secure login and authentication
Process and manage orders, stock, suppliers, and invoicing
Respond to inquiries and provide customer support
Improve and personalise user experience
Monitor system performance and prevent fraud
Comply with legal and regulatory obligations

4. Sharing Your Information

We do not sell your data to third parties. However, we may share your data with:

Service Providers: Cloud hosting, analytics, and customer support tools under strict confidentiality agreements.
Legal Requirements: If required by law or to comply with court proceedings or governmental requests.
Business Transfers: In the event of a merger, sale, or asset transfer, your data may be shared as part of due diligence or transfer of ownership.

5. Data Storage and Security

We store your data securely in the UK or EEA. Our system uses industry-standard encryption, firewalls, and secure access controls to protect your information.

All sensitive data is encrypted at rest and in transit.
Passwords are stored using secure hashing algorithms.
Regular security audits and access controls are in place.

6. Data Retention

We retain personal and business data only for as long as necessary to:

Provide our services
Fulfill legal, tax, and accounting requirements
Resolve disputes and enforce agreements

When data is no longer needed, it will be securely deleted or anonymised.

7. Your Rights

Under the UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate information
Request erasure of your data ("right to be forgotten")
Object to or restrict certain types of data processing
Request data portability
Lodge a complaint with the ICO (Information Commissioner’s Office)

You can exercise these rights by emailing us at: tech@esalestab.co.uk

8. Children's Privacy

Our services are not intended for use by individuals under the age of 18. We do not knowingly collect personal data from children.

9. Cookies and Analytics

The app and our website may use cookies and third-party analytics tools (e.g., Google Analytics) to monitor usage and improve performance. You can opt out or disable cookies via your browser or device settings.

10. Third-Party Services

Our platform may integrate with third-party services such as payment gateways, courier APIs, or email providers. Each third-party service is responsible for their own privacy practices, and we recommend reviewing their privacy policies.

11. International Data Transfers

If data is transferred outside the UK/EEA, we ensure adequate safeguards are in place such as:

Standard Contractual Clauses (SCCs)
UK International Data Transfer Agreements

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website and updated in the app. You are advised to review this policy periodically.

13. Changes to This Privacy Policy

Our app requests certain permissions to provide you with a seamless and functional experience. Below, we explain each permission and how it is used:

Network State and Internet AccessThe app requires the ACCESS_NETWORK_STATE and INTERNET permissions to check your device's network connectivity and access the internet. These permissions allow the app to fetch data, provide updates, and enable online features such as [describe specific features, e.g., syncing data, retrieving content, or online interactions].

Location AccessThe app uses ACCESS_FINE_LOCATION and ACCESS_COARSE_LOCATION to access your device's precise and approximate location. This is necessary to [describe specific features, e.g., provide location-based services, show nearby points of interest, or personalize content based on your location]. Location data is only accessed when you explicitly enable location services, and we do not share this information without your consent.

Media AccessThe app requests READ_MEDIA_IMAGES, READ_MEDIA_VIDEO, and READ_MEDIA_AUDIO permissions to access images, videos, and audio files stored on your device. These permissions are used to [describe specific features, e.g., allow you to upload photos or videos, play media content, or create custom media experiences]. We only access media files when you explicitly choose to share them through the app.

We are committed to protecting your privacy and ensuring that your data is handled responsibly. For more details on how we collect, use, and protect your information, please review the full Privacy Policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy, contact us:

Paramount Direct Ltd (Trading as eSalestab)
Cheetwood House, Cheetwood Road, Manchester, M8 8AQ
tech@esalestab.co.uk
07557 768059
https://www.esalestab.co.uk